Get in touch
Would you like to set up a free phone consultation with Word and Web to discuss your project?
We love to help you improve the efficiency of your small business. Whether you're just getting started, looking to expand, or just want to spend less time on routine tasks, let us introduce you some technological tools that will save you time and money. In conjunction with the Vermont Device Clinic, we offer setup, maintenance and training for a variety of small business software and infrastructure, including BarTender, Quickbooks, Shipstation, Square POS, MailChimp, Toggl, WooCommerce, and GS1 barcodes. We especially love to set up labelmaking systems for products with variables like weights and expiration dates.
Marketing & Outreach
We can help you develop and implement a marketing strategy or an outreach plan that is tailored to your specific needs. Our focus is on digital marketing, but we can also see the value in a diversity of tactics - whether it be networking, events, print ads, etc.
Marketing isn't only about "promoting" yourself. It's also about letting the world know who you are and what you do! Some businesses would benefit from reaching the largest possible number of potential customers. For others, it's all about finding the right customers. Tell us about your organization or business, and we'll help you take the right steps to accomplish your goals.
Your site is your home in the online world, an address where people can get in touch, learn about you, and purchase your products or services. If you don't yet have an Internet presence, let us create a site that is as impressive as your business! We've got you covered when it comes to SEO, social media integration, or ecommerce. At Word & Web, we want to see you achieve your goals and reach a wider audience. An effective web presence will increase your impact profoundly, and we'd like to make that happen. Then again, perhaps you already have a site, but the developer has (in)conveniently disappeared, and you want to make changes or take it to the next level. We would be happy to help - now and in the future.
We've noticed that every client has unique needs and we are dedicated to finding the right web solution for you. If you're tech-savvy, we would love to train you in basic website maintenance and social media marketing. User education is one of our specialties! Using Squarespace allows us to offer very affordable web design packages that you can easily maintain and update yourself. If you need something more customizable that could be more economical in the long-run, ask us about Wordpress! The Divi Theme is one of our favorite tools. We would be happy to discuss the pros and cons of both so you can find a package that works for you and your budget.
Redirects & Broken Links
Sometimes our work is all about cleaning up messes. If not done right, a website redesign can spell disaster and cause your site to plummet in the rankings! This is because you must be very careful to ensure that your urls don’t change or that the correct redirects are set up for every page of your site.
But what can you do when it’s too late? If you find yourself with a crisis of broken links on your hands, we can help you pick up the pieces and map those links to the correct pages on your new site with redirects to eliminate those 404 errors!
Social Media Marketing
No matter how much we may rue the dominance of social media in today’s culture, we cannot ignore it’s effectiveness as a tool for businesses. We have seen excellent results with a combination of paid and organic social media marketing efforts. We are particularly good at creating successful Facebook Ad campaigns, but we can also help you figure out how to to harness the power of Facebook, Instagram, Pinterest, etc. to accomplish your goals.
Google Ads Campaigns
For some businesses, a successful Google Ads (f.k.a. Adwords)campaign can be game-changing, but many business owners find the setup and management to be daunting and tedious. Furthermore, careful monitoring and management of your campaigns can greatly improve your cost-per-click and more importantly, your cost per acquisition! We have spent a ton of time learning about the ins and outs of the Google Ads interface and we would love to manage your campaign so you can focus on your business.
We love, love, love working with ecommerce and we can support you every step of the way. You supply the unique product or brand, we supply the expertise to promote, sell and ship your product to customers on the national and international market. We have experience with WooCommerce, Shopify, Squarespace, and BigCommerce, so we’ve got you covered on a variety of platforms.
So you’re ready to make a new website, eh? Have you thought about what will be displayed on your home page? Often, we have seen web design projects grind to halt as the website owner struggles to come up with appropriate text and photos! Writing and photography are highly skilled and can be a lot of work. This is why we offer content coordination services to connect you with our favorite trusted professionals who can help you craft your message. We know what you’re looking for, and getting everyone on the same page is important for getting the most out of professional services.
Looking to rank higher on Google, build your brand, and connect with your customers? You should consider content marketing and build a successful blog to drive business. We can help with that.
For those of you with low budgets and big ambitions, consider web tutoring and tech support. For the tech-savvy and naturally curious users out there, we are your go-to for all manner of website questions, mysteries, frustrations and glitches. This service works great as a motivating and accountability strategy too - just schedule a short consultation once a month and we’ll give you homework to complete in between meetings. If you hit a snag, shoot us an email and we’ll help you get past it.
Typos and grammar errors have a way of sneaking into your writing, no matter how capable and fastidious you may be. An additional pair of eyes on your work helps to make sure that your document or web content is impeccable and reflects your value appropriately. We are especially proud to include this service as part of our web design packages.